The intangible here is the line of building a team and at the same time rejuvenating a disappointed and disgusted fan base. The easiest way to do the later is to draft a new Franchise QB if the right one is within reach. If you can't do that, or it puts the team in a hole for an extended period of time, then high profile talent at key positions will keep the fans in their seats. This is a business with a short window for the decision makers.