A plea to John Mara to retain the staff

[DaveBrown74]

Why NYC money advantage?  If anything, it's a massive disadvantage due to NY and NJ tax burden...

And significantly above average cost of living, to boot.

[kingm56]

And significantly above average cost of living, to boot.

I should have included that fantastic point, Jeff.

[nb587]

What has Daboll done well? I'm still waiting for a real answer to that.

Coach of the year in 2022

[MightyGiants]

Why NYC money advantage?  If anything, it's a massive disadvantage due to NY and NJ tax burden...

The only advantage this area offers players is to make more money on the side.

[kartanoman]

I once knew a man who had some used to work in the NFL officiating department.  He used to tell me that the Giants didn't pay their assistant coaches that well and that the higher cost of living made those so-so salaries less appealing. 

So, while they could do what you say, that doesn't appear to be the way Mara operates (it is the way Jerry Jones operates).

Hi Rich @MightyGiants .

The one variable we rarely discuss is cost of living and the potential competitive disadvantage it presents in attracting and hiring both coaching and even players sometimes (e.g. Gary Zimmerman). Some folks simply want no part of the NY metro area to include Northern New Jersey.

I've lived within driving distance of cities with NFL teams in the past (Cowboys, Falcons, Chargers, Titans, Texans, Broncos) and present (Cardinals) and can tell you, without question, I'd prefer living in several of those outer regions before returning back to my roots. Cost of living is a huge factor. Better weather, especially in the winter months, is another.

So, perhaps (brace yourself), in order to compensate a bit for the higher financial burden and living in traditional four-season weather country, John Mara feels the need to conduct the family business as such to show greater appreciation, sometimes to a fault, in taking care of his staff.

It's only a thought. It makes sense when you consider everything else.

At the end of the day, his ownership style is admired most when the Giants lift the Lombardi Trophy yet laughed at as an obsolete business model in "today's NFL" when things are going wrong.

The Giants only have a few years left before Parcells and Coughlin, the two faces behind Giants' glory in the Super Bowl era, will be called home by the good Lord. It will be then, if the Giants haven't pulled out of this long slump, where fans will truly see what darkness is actually like in the "Darkness of The Wilderness Years, Part Deux."

Peace!

[TDToomer]

So I guess nobody wants to coach for the Yankees, Knicks, or Rangers because the cost of living is too high and taxes right?

[kingm56]

So I guess nobody wants to coach for the Yankees, Knicks, or Rangers because the cost of living is too high and taxes right?

A limited number of professional coaching positions exisit, making each one highly sought after. However, your position seems to suggest that coaching roles in New York have a distinct monetary advantage over positions in other locations, a claim that is factually inaccurate. In reality, New York is at a clear disadvantage compared to states with lower or no income tax burden. To illustrate this, consider the following practical example: Suppose you are presented with a choice between a coaching position in New York and one in Dallas, Texas, with both teams offering a salary of $1 million per season. Let us examine the financial implications of this scenario:

Dallas:
   Salary: $1,000,000
   Federal Taxes: ~$310,000
   State Taxes: $0 (no state income tax)
   Effective Taxable Income: $690,000
Cost of living in Dallas is much lower, especially for housing. Assuming a reasonable living standard with expenses for housing, transportation, food, and other essentials, you may spend around $150,000 - $250,000 per year for a high standard of living, depending on lifestyle. This leaves a disposable income of $440,000 - $540,000.

New York City:
   Salary: $1,000,000
   Federal Taxes: ~$310,000
   State Taxes: ~$69,000
   Local Taxes: ~$35,000
   Total Taxes: ~$414,000
Effective Taxable Income: $586,000
Cost of living in NYC/NJ is significantly higher. A comfortable lifestyle, factoring in rent, transportation, food, and discretionary spending, could easily cost $250,000 - $400,000 annually, depending on where you live (Manhattan vs. outer boroughs). This leaves a disposable income of $186,000 - $336,000.

Dallas disposable income = $440,000 - $540,000.
NYC disposable income = $186,000 - $336,000.

What job would you select?

When considering marketing opportunities, it is important to recognize that such opportunities for coaches are relatively limited, especially when compared to other professions or high-profile roles. Furthermore, the nature of local marketing has undergone significant transformation over the past decade. What was once largely confined to regional or city-specific platforms has evolved in the context of a global economy. Today, marketing strategies and opportunities are no longer restricted to traditional, geographically-bound outlets; rather, they are increasingly influenced by digital media, social platforms, and global brand affiliations. Coaches, like many professionals, are now part of a broader, interconnected global marketplace, where visibility and influence are shaped not only by local fan bases but also by international audiences and digital content consumption patterns. This shift has drastically changed the way in which marketing is approached, and the opportunities available are no longer as dependent on proximity or location-specific factors.  Josh Allen, who plays in a tiny market, "is among the NFL's top paid players in terms of endorsement deals, having made $12 million in 2024, according to Sportico."  Players and coaching marketing opportunities are no longer tied to their locations; they haven't been for over a decade...

https://www.sportskeeda.com/nfl/how-much-josh-allen-earn-endorsements-breaking-bills-qb-s-earnings

[katkavage]

Coach of the year in 2022

I forgot about that it was so long ago. Fresher in my mind are opening game routs in 2023 and 24, and not winning or scoring any touchdowns at home, and getting into a pissing match with you DC and hiring an even worse one, and letting a rookie WR who has accomplished nothing throw you under the bus and and on and on. The list to not retain far outweighs the one to keep him.  If you want him back be prepared for rinse and repeat next year at this time.    And another year will be wasted.

[coggs]

A limited number of professional coaching positions exisit, making each one highly sought after. However, your position seems to suggest that coaching roles in New York have a distinct monetary advantage over positions in other locations, a claim that is factually inaccurate. In reality, New York is at a clear disadvantage compared to states with lower or no income tax burden. To illustrate this, consider the following practical example: Suppose you are presented with a choice between a coaching position in New York and one in Dallas, Texas, with both teams offering a salary of $1 million per season. Let us examine the financial implications of this scenario:

Dallas:
   Salary: $1,000,000
   Federal Taxes: ~$310,000
   State Taxes: $0 (no state income tax)
   Effective Taxable Income: $690,000
Cost of living in Dallas is much lower, especially for housing. Assuming a reasonable living standard with expenses for housing, transportation, food, and other essentials, you may spend around $150,000 - $250,000 per year for a high standard of living, depending on lifestyle. This leaves a disposable income of $440,000 - $540,000.

New York City:
   Salary: $1,000,000
   Federal Taxes: ~$310,000
   State Taxes: ~$69,000
   Local Taxes: ~$35,000
   Total Taxes: ~$414,000
Effective Taxable Income: $586,000
Cost of living in NYC/NJ is significantly higher. A comfortable lifestyle, factoring in rent, transportation, food, and discretionary spending, could easily cost $250,000 - $400,000 annually, depending on where you live (Manhattan vs. outer boroughs). This leaves a disposable income of $186,000 - $336,000.

Dallas disposable income = $440,000 - $540,000.
NYC disposable income = $186,000 - $336,000.

What job would you select?

When considering marketing opportunities, it is important to recognize that such opportunities for coaches are relatively limited, especially when compared to other professions or high-profile roles. Furthermore, the nature of local marketing has undergone significant transformation over the past decade. What was once largely confined to regional or city-specific platforms has evolved in the context of a global economy. Today, marketing strategies and opportunities are no longer restricted to traditional, geographically-bound outlets; rather, they are increasingly influenced by digital media, social platforms, and global brand affiliations. Coaches, like many professionals, are now part of a broader, interconnected global marketplace, where visibility and influence are shaped not only by local fan bases but also by international audiences and digital content consumption patterns. This shift has drastically changed the way in which marketing is approached, and the opportunities available are no longer as dependent on proximity or location-specific factors.  Josh Allen, who plays in a tiny market, "is among the NFL's top paid players in terms of endorsement deals, having made $12 million in 2024, according to Sportico."  Players and coaching marketing opportunities are no longer tied to their locations; they haven't been for over a decade...

https://www.sportskeeda.com/nfl/how-much-josh-allen-earn-endorsements-breaking-bills-qb-s-earnings

You are forgetting about the jock tax.  Secondly, signing and roster bonuses are taxed differently.  These guys also have accountants and money guys who know how to save them serious money on taxes.  Thirdly, a player on the C*wb*ys is not living in some random lower-middle class neighborhood. 

[MightyGiants]

A limited number of professional coaching positions exisit, making each one highly sought after. However, your position seems to suggest that coaching roles in New York have a distinct monetary advantage over positions in other locations, a claim that is factually inaccurate. In reality, New York is at a clear disadvantage compared to states with lower or no income tax burden. To illustrate this, consider the following practical example: Suppose you are presented with a choice between a coaching position in New York and one in Dallas, Texas, with both teams offering a salary of $1 million per season. Let us examine the financial implications of this scenario:

Dallas:
    Salary: $1,000,000
    Federal Taxes: ~$310,000
    State Taxes: $0 (no state income tax)
    Effective Taxable Income: $690,000
Cost of living in Dallas is much lower, especially for housing. Assuming a reasonable living standard with expenses for housing, transportation, food, and other essentials, you may spend around $150,000 - $250,000 per year for a high standard of living, depending on lifestyle. This leaves a disposable income of $440,000 - $540,000.

New York City:
    Salary: $1,000,000
    Federal Taxes: ~$310,000
    State Taxes: ~$69,000
    Local Taxes: ~$35,000
    Total Taxes: ~$414,000
Effective Taxable Income: $586,000
Cost of living in NYC/NJ is significantly higher. A comfortable lifestyle, factoring in rent, transportation, food, and discretionary spending, could easily cost $250,000 - $400,000 annually, depending on where you live (Manhattan vs. outer boroughs). This leaves a disposable income of $186,000 - $336,000.

Dallas disposable income = $440,000 - $540,000.
NYC disposable income = $186,000 - $336,000.

What job would you select?

When considering marketing opportunities, it is important to recognize that such opportunities for coaches are relatively limited, especially when compared to other professions or high-profile roles. Furthermore, the nature of local marketing has undergone significant transformation over the past decade. What was once largely confined to regional or city-specific platforms has evolved in the context of a global economy. Today, marketing strategies and opportunities are no longer restricted to traditional, geographically-bound outlets; rather, they are increasingly influenced by digital media, social platforms, and global brand affiliations. Coaches, like many professionals, are now part of a broader, interconnected global marketplace, where visibility and influence are shaped not only by local fan bases but also by international audiences and digital content consumption patterns. This shift has drastically changed the way in which marketing is approached, and the opportunities available are no longer as dependent on proximity or location-specific factors.  Josh Allen, who plays in a tiny market, "is among the NFL's top paid players in terms of endorsement deals, having made $12 million in 2024, according to Sportico."  Players and coaching marketing opportunities are no longer tied to their locations; they haven't been for over a decade...

https://www.sportskeeda.com/nfl/how-much-josh-allen-earn-endorsements-breaking-bills-qb-s-earnings

That was certainly an impressive post

[TDToomer]

Again my point is that Mara and Tisch have the money to out bid other teams for assistants to make up for the tax and COL difference.

Who said anything about marketing opportunities for assist coaches.

[kartanoman]

That was certainly an impressive post

That was certainly an impressive post

I second your declaration, Rich @MightyGiants ! +1 here for the King who captured the essence of what I merely summarized in my post.

If you are a multi-millionaire who never has to worry about money again, it's probably not going to be an issue as long as your fiduciary has your best interests laid out for your future (i.e. he "does what he's supposed to do").

For the journeyman players, assistant coaches, and the like, it becomes more of a personal investment at the cost of some level of comfort. Not that they wouldn't create a decent life for themselves and their families, but working for the Giants or Jets does involve a different mindset and forces you to adjust if you've never lived there before. Some embrace it and it becomes who they are while others have trouble or never adjust to it. You go there because you have something to prove. That's about the most honest assessment in taking a job with a NY Metro team or even just a job in that region.

Every player, coach, manager or executive in the NFL represent the very best in the country and competition is cut-throat and, none more so than with the New York teams. The Giants, being a flagship franchise, and a pillar of strength in the history of the NFL, are held to a much higher standard which must place a greater burden, in deference to the other teams in the league, on the Mara and Tisch family than they ever let on.

We're only talking the cost-of-living variable for now. How many other variables create a challenge, if not a competitive disadvantage, for the Giants' organization, to attract and keep the very best of **** (fill in your favorite subject here)? The entire organization is lagging in on-field performance right now and has to play catch-up just to be on par with the middle of the pack teams.

So, for the owners of the fourth (4th) richest team in the NFL, it has come time to invest from within to do everything possible to not only make the Giants a choice destination for would-be players considering a move to NY/NJ, but also do everything to ensure your General Manager/VP of Operations, along with your other VPs, have the right resources and support to  build your organization into one "best practice" after another in which other teams want to visit and benchmark in the future. Use that wealth to invest in your team!

Pretty soon, cost of living WILL become an afterthought when would be coaches drool at the opportunity to come to a world-class organization.

But, to have a world-class organization, John and Steve, you need a VISION! With your VISION, you need to articulate it to your shareholders, your customers and your entire workforce with an inspiring MISSION STATEMENT!

Get to work, John and Steve!

Peace!

[kingm56]

Again my point is that Mara and Tisch have the money to out bid other teams for assistants to make up for the tax and COL difference.

Who said anything about marketing opportunities for assist coaches.

This statement is factually inaccurate. In fact, John Mara is one of the few NFL owners who is not a billionaire. When combined with Steve Tisch, the ownership group of the New York Giants ranks 26th in terms of net worth, with an estimated total of $1.6 billion. This is in stark contrast to the $77 billion net worth of the Walton-Penner group, which owns the Denver Broncos. Or David Tapper and his $21 billion in assets. It seems you're conflating perceived franchise value with actual current assets. In reality, the Giants are considered one of the more financially modest teams in the league. 

BL: Players and coaches face a financial disadvantage when playing in New York, as the Giants' ownership group ranks among the bottom 10 in terms of net worth. Aside from the salary cap, they simply do not have the financial capacity to outspend many other teams in the league.

[LennG]

But doesn't it take into account the essence of the player or coach? Take NY for example versus Green Bay. Yes, your money will go a whole lot further in GB, but maybe the player or coach doesn't want to spend the next 5-10 years living in farm country and sort of likes the 'nightlife' atmosphere. NY offers a whole lot more in let's say, entertainment' than some other, more remote cities do. If a player likes to party where would you rather sign, NY or GB? Once you get into those big numbers for salary, the atmosphere means a lot also.
Maybe know about players like Zimmerman, who was a hunter and wanted nothing to do with big city life, so he opted for Minn instead of NY, but another player, say OBJ, would prefer a city with a lot more nightlife and excitement.
I am stating players but coaches could feel the same way. You also have to take into account schools for their children, the 'atmosphere' that they want their kids exposed to.
Remember it isn't always about the money, regardless of what George Young said.

[kingm56]

But doesn't it take into account the essence of the player or coach? Take NY for example versus Green Bay. Yes, your money will go a whole lot further in GB, but maybe the player or coach doesn't want to spend the next 5-10 years living in farm country and sort of likes the 'nightlife' atmosphere. NY offers a whole lot more in let's say, entertainment' than some other, more remote cities do. If a player likes to party where would you rather sign, NY or GB? Once you get into those big numbers for salary, the atmosphere means a lot also.
Maybe know about players like Zimmerman, who was a hunter and wanted nothing to do with big city life, so he opted for Minn instead of NY, but another player, say OBJ, would prefer a city with a lot more nightlife and excitement.
I am stating players but coaches could feel the same way. You also have to take into account schools for their children, the 'atmosphere' that they want their kids exposed to.
Remember it isn't always about the money, regardless of what George Young said.

Well stated, Lenn.

Quality of life is undeniably important, but for many NFL players, family considerations take precedence. For instance, do we believe the Mahomes family is concerned with nightlife? Were the Mannings? It's unlikely. Additionally, the majority of coaching candidates—who tend to be older—probably do not prioritize urban living when evaluating job opportunities.

There is also a broader cultural shift underway: more Americans are choosing to live outside of major cities. According to The New York Times, New York City has experienced a 1.95% annual population decline since the last census in 2019. Given this trend, the notion that playing in New York offers a significant advantage seems outdated. In fact, in today's environment, it could be argued that playing in New York presents more disadvantages than benefits.